Books + Publications.

Best Selling Books + 286 Published Articles
The Customer Mission
Every business school, venture school, and entrepreneurial program drives home the message of "increasing sales".

When taking the mindset of "we need more sales", it centers on the premise that what you currently offer is your only source of profit, and that simply more of the same will generate the returns sought.

The customer isn't part of the equation. This book examines the concept of redefining the customer, and redesigning your organizational growth strategy around the customer, creating a culture of innovation and uncontested differentiation.

Paperback: 198 pages
Language: English
ISBN-10: 1721272410
ISBN-13: 978-1721272419
LCCN: 2018909472
Published: August 2018
Format: Paperback and Kindle
No Disruptions: The New Future for Mid Market Manufacturing
The first book to holistically examine the challenges of the skeptical, change-resistant mid-market manufacturer.

From the most recent data, manufacturers contributed $2.17 trillion to the U.S. economy. For every $1.00 spent in manufacturing, another $1.40 is added to the economy. This is why the continual modernization and progression of the manufacturing industry is essential.

This book examines the critical factors to “future-proof” mid-market manufacturing, including recruitment, technology, marketing, branding and diversification.

Paperback: 190 pages
Language: English
ISBN-10: 9781530913671
ISBN-13: 978-1530913671
ASIN: 1530913675
Published: August 2016
Format: Paperback and Kindle
Andrea Olson - No Disruptions Book
Technology has advanced our ability to engage and respond to customer needs like never before. Yet, the pendulum is beginning to swing the other way - where customers seek more sincerity and true connections with companies. The Customer Mission addresses how organizations can rediscover customer engagement, communication, and focus.
Why "The Customer Mission" Book and Why Now?
The book was written from Andrea's 10 years of experience leading the sales, marketing, and digital strategy efforts of two global manufacturing companies in the Midwest. Seeing common challenges between manufacturers and suppliers both large and small, the book was crafted as a strategic guide to the fundamentals for sustained growth.
What's the Story Behind "No Disruptions"?
Andrea Olson - Customer Mission Book