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No Disruptions

The New Future for Mid Market Manufacturing

No Disruptions

The first book to holistically examine the challenges of the skeptical, change-resistant mid-market manufacturer.

From the most recent data, manufacturers contributed $2.17 trillion to the U.S.
economy. For every $1.00 spent in manufacturing, another $1.40 is added to
the economy. This is why the continual modernization and progression of the manufacturing industry is essential.

This book examines the critical factors to “future-proof”mid-market manufacturing, including recruitment, technology,
marketing, branding and diversification.

Paperback: 190 pages
Language: English
ISBN-10: 9781530913671
ISBN-13: 978-1530913671
ASIN: 1530913675
Published: August 2016
Format: Paperback and Kindle

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The Customer Mission

Why It's Time to Cut the Sh*t and Get Back to the Business of Understanding Customers

The Customer Mission

Every business school, venture school, and entrepreneurial program drives home the message of "increasing sales".

When taking the mindset of "we need more sales", it centers on the premise that what you currently offer is your only source of profit, and that simply more of the same will generate the returns sought.

The customer isn't part of the equation. This book examines the concept of redefining the customer, and redesigning your organizational growth strategy around the customer, creating a culture of innovation and uncontested differentiation.

Paperback: 198 pages
Language: English
ISBN-10: 1721272410
ISBN-13: 978-1721272419
LCCN: 2018909472
Published: August 2018
Format: Paperback and Kindle

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Who should read
"No Disruptions"?

Mid-market manufacturers and industrial leaders looking for a quick read that provides a lot of thought provoking insight. It provides managers with ideas for innovation, and direct reports insight into what leadership has to work on in addition to keeping the bills paid.

Who should read the "Customer Mission"?
Executives, managers, HR, marketing, sales, and customer service leaders who face challenges with capturing valuable customer input and building a customer-centric organizational culture.

What questions does "No Disruptions" answer?
How do I use technology effectively to move ahead of the competition? How do we recruit and retain better talent? How do I build a culture of innovation and problem solving? How can I use marketing more effectively to increase sales? You get the idea.

What questions does the "Customer Mission" answer?
How do I build a customer-centric organizational culture? How can I capture more useful customer input and insights? How do I evaluate and prioritize customer feedback? How can I improve our organizational communication processes? And much, much more.

What's the story behind "No Disruptions"?
The book was written from Andrea's 10 years of experience leading the sales, marketing, and digital strategy efforts of two global manufacturing companies in the Midwest. Seeing common challenges between manufacturers and suppliers both large and small, the book was crafted as a strategic guide to the fundamentals for sustained growth.

Why the "Customer Mission" book and why now?
Technology has advanced our ability to engage and respond to customer needs like never before. Yet, the pendulum is beginning to swing the other way - where customers seek more sincerity and true connections with companies. The Customer Mission addresses how organizations can rediscover customer engagement, communication, and focus.

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