Since 1887, Coca-Cola has been using its iconic brand, after 1920, the famous trademark use began in the Red Classics series of packaging.

According to the British "Daily Mail" reported, recently in Argentina, the beverage giant has launched a new product "green packaging of CocaColaLife", this drink contains sugar and no calorie Stevia sugar. The new product is the biggest bright spot is the green label attract sb.'s attention and bottle packaging unique, it is said that this kind of packaging bottle containing 30% plant material, and can be 100 percent recycling, environmental protection.

"Coca-Cola life series is the Coca-Cola family developed the first soda, it taste sweet, low heat", the Argentina company website wrote. The world's largest soda company in its 45 kinds of products have been using this high-intensity sweetener stevia, vitamins, water and Fanta, but it was first used in the main product of coke.

At present this new product in other places is not the exact date of sale, the company executives told a news conference in Buenos Aires this promotion activities like in 2005 launched the "zero" series of the same landmark, the "zero series" is the first time in Australia, and then to the world. At present this new product in other places is not the exact date of sale, the company executives told a news conference in Buenos Aires this promotion activities like in 2005 launched the "zero" series of the same landmark, the "zero series" is the first time in Australia, and then to the world.

New product green bottle is encircled by a ring finger frostbite prevent red rubber protection sleeve, when the bottle is melted, the rubber sleeve is miraculously turned into a zero bracelet. Although this kind of bottle is known very friendly, but some people have questioned, they think the cost of production of the bottle and the maintenance cost is too high, because they need to spend more energy in the whole transportation and sale process. In addition, health status of the bottle is worrisome, because it is very easy to absorb dust and bacteria in the air.

However, Coca Cola Co has not put the ice bottle launched in American and other countries of the plan. Of course, soda brand Coca Cola Co is not the first to develop the innovation strategy. In April, HEDY launched a vending machine for ice on the streets of Argentina, when the customer get the beverage cans, it melted.

When the new products to other countries is not clear. In the capital Buenos Aires press conference, Coca Cola Co will compare zero Coca-Cola promotion in 2005 with the release of new products. At that time, zero Coca-Cola first released in Australia, later gradually extended to the global.