Andrea's most recent book, No Disruptions, provides manufacturing leaders an easy, educational read on how to optimize revenue generation through marketing, branding, and effective technology implementation.
This book is about middle-market US manufacturers in the Midwest, but more importantly, across America. These thousands of companies work to supply major OEM’s such as John Deere, Alcoa, Caterpillar, Boeing, and countless other multi-billion dollar corporations. These manufacturers are well suited to provide their products at competitive rates, with healthy profit margins for the long haul, or are they?
As a technology and marketing veteran, Andrea Olson has taken her extensive experiences working in the manufacturing industry, to outline the pitfalls and potential for the small and mid-sized manufacturers that support many of the more prominent OEMs.
No Disruptions will no doubt cause discussion within the manufacturing industry in the heartland, which is good. Family owned or controlled businesses need an impetus to change, or our national OEMs will begin to outsource many of the services, which have kept the region vital for so long.
TESTIMONIALS & REVIEWS.
"In a world where manufacturing and technology are such an integral part of our lives, Andrea has shared the secret to embracing change through agile practices in No Disruptions. By focusing on the middle market Midwest, this book uses real-world applicability to manufacturers located and serving a perceptive market. The beauty in Andrea’s writing is a compelling reality to what manufacturers experience. Delivered by honing the Midwest as the focal point, Andrea has provided readers nationwide the enigma of transforming the snares we watch so many manufacturers fall victim to, to join the lean concepts and practices vital to remaining one step ahead of the competition. Andrea has skillfully identified and illustrated the processes needed to accept change and take advantage of the opportunity it holds. Having read hundreds of books, few deliver precise and immediately applicable solutions such as No Disruptions. Andrea’s wisdom has been generously and exquisitely weaved throughout these pages."
Center Stage Speaker: Advanced Design & Manufacturing Conference 2017, Anaheim
Keynote Speaker: Midwest Manufacturing Leaders Conference 2017, St. Louis
Key Session Speaker: Midwest Manufacturing Business Conference 2017, Quad Cities
Keynote Speaker: American Marketing Association Conference 2017, St. Louis
Keynote Speaker & Panel Member: Trustbelt Conference 2017, Des Moines
Keynote Speaker: Convergence Conference 2017, St. Louis
Key Session Speaker: Lumina/21st Century Workforce Conference 2017, Quad Cities
Center Stage Speaker and Panel Speaker: Advanced Design & Manufacturing Conference, 2017, Cleveland
Key Session Speaker: The MFG Meeting, 2017, Amelia Island
Key Session Speaker (3): FABTech Expo & Conference, 2016-2017, Chicago Podcast Host: Women and Manufacturing, 2017
A pull-no-punches speaker, Andrea Olson is inspiring, entertaining, and educating. She specializes in teaching business leaders on how to transform their outlook and approach to customer-facing operations, leadership, marketing, sales, and communications to increase profitability.
Andrea's 19-year, field-tested background provides unique, applicable approaches to creating leaner, more effective, profit-driven, operational strategies. A 4-time ADDY® award-winner, she began her career at a tech startup, and led the strategic marketing efforts at two global industrial manufacturers. Andrea is the CEO of Prag'madik, a customer-facing operational strategy consultancy, and also the Director of the Midwest Manufacturing Business Coalition, a non-profit organization dedicated to the advancement of mid-market manufacturing in the US.
An avid writer and blogger, Andrea publishes over 100 articles and whitepapers each year, across a spectrum of industrial marketing topics. Known for her easy-to-read writing style, and a knack for diving deep into areas others are afraid to discuss, Andrea provides unique insights to leadership, technology, marketing, business development, communications, and much more.
Andrea's articles are all available on her Blog via LinkedIn and are also featured on her company website. She also provides research, writing, and consulting services through her operational strategy firm, Prag'madik.